Monday, March 14, 2011

Consumer electronics industry's trends

Consumer Electronics is a broad term which encompasses the electronic products used in daily life like the ones used in entertainment, communication or even the utility products. The consumer electronic products are made in the different countries of the world. The big multinational corporations like ,Samsung or Sanyo make use of the low labour cost locations around the world to set up their plants of manufacturing of these items. Some of the most noticeable trends of this industry are the following:
1.Automation and efficiency of operations: The automation has resulted in the efficiency of the operations of the companies which have been able to bring about products at a good pace. This has also been the requirement of the competition as well.

2.Continued research on newer technologies for delivering better products: The companies like Sanyo or Samsung have been able to capitalize on the scientific and engineering temper of the people to make the products which are more user-friendly, environment-friendly as well as practical in usage.

Trend of convergence: This is perhaps the most significant impact which has been made on the products of the companies by the digital technology. The new products are combining the multiple functionality of the convergence of technologies. Now, you have the video cameras which can take high resolution motion pictures and, at the same time, store them into the optical media storage device like CD. This convergence seeks to make life easier and better for the people.

3.Trend of connectivity: People love this trend of convergence and one reason why this is being liked by them is that this is providing them a way to remain connected with the others for most of the time. Whether this connectivity is by way of the mobile telephonic communication or by way of the internet, the people can remain connected with the others anytime and at any place. Wi-Fi and Bluetooth have enabled the wireless connectivity among the devices.

4.Environmental friendliness: With the concerns for the environment and mother earth growing by the day and the people getting awakened by the need to give their generations a better and cleaner earth, the companies in the making of the :-Consumer Electronics products, like Samsung, Sanyo and others are now making products which consume less power and also are made with cleaner technologies.

5.Trend towards standardization: With so much of variety of consumer electronics products on the offer, it is next to impossible for the ancillary products or the accessories to be made which can be used with these devices. So, there shall be some agreed, uniform code of standardization on which the development of these accessories shall be based which can provide easy connectivity as well as convergence of the technologies. This has led to the global trend of standardizations.

The trends on the fronts of technology and marketing of the product have considerably impacted the sale and the brand values of the products. The companies have to keep up with these trends; otherwise the competition is likely to take better of them.

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