In the contemporary age, online shopping can be understood as one of the biggest blessings of advanced technology. As per a research conducted by Google India, India had 35 million digital shoppers in 2014. It is expected that this number will cross 100 million mark by 2016. In the past few short decades, there has been a dramatic shift in the way people shop.
Earlier, people used to go to shops or markets but now web shops lure people to buy unique products on the Internet. These days, people flock on huge numbers on online shopping websites to buy some commonly used products such as grocery, fruits to imported cars. Therefore, there has been enormous rise of shopping websites in India. In this article, I have tried to compile a list of reasons behind the phenomenal increase of virtual marketplaces.
Discount is the biggest motivation behind online sales:- There is cut throat competition among leading e-commerce players. Everyone wants to grab the best discount on prices. Many e-commerce websites offer lucrative discounts to draw the attention of buyers. There are end of the season sales, weekly sale, buy one get one sale offers when you can get products at far cheaper rates than you would get at a physical retail store. Moreover, buyers can access unique products that they cannot get in the local markets. These websites also feature coupon codes on particular product price ranges. You may have to invest bit of time in finding out beneficial deals on the best online shopping websites in India, but once you reach there, you can save significant amount of money.
Other biggest benefit of online shopping is the ease to make comparison among products. These websites display various products in an organized manner. This saves a lot of time, energy of online shoppers. They can quickly read product descriptions, reviews and get to know about the price and discount available. Hence, due to easy navigation and simple web layout, one finds it very convenient and simple to access shopping websites. Besides, buyers get all the information about product quality and best prices.
While large numbers of shoppers are using shopping sites to buy products, there are people who are still skeptical about shopping online. While it is normal for you to be skeptical about it considering the fact that there are plenty of fraudsters over the internet who indulges in unethical practices, you must understand that there are reputed and reliable websites too ensure safe online shopping. Buyers must bestow their trust on credible sites. They must talk to their friends to get an idea of their shopping experience.
Finally, to conclude, other than aforementioned reasons, there are plenty of other reasons as well that establish online shopping as the new paradigm of shopping.