Thursday, December 13, 2012

Delivering on customer expectations: Key to the Success of Local Construction Groups

It is true that in order to grow big in the real estate market, the best way is to match the expectations of the customers and develop reliability for yourself in the market. This is also applicable for the developers or builders who could be the national players, having presence in many cities of the country, or the local players who can also be called as the budding developers for the national stage. For the local level developers, such as SRS group of Faridabad, who have focus only in a few regions, which could be in one or more adjoining cities say Faridabad and Palwal, delivering on the customer expectations is one of the mantra of success.

So, what are these customer expectations for the projects such as SRS Residency Faridabad which need to be met by these local players if they have to keep standing tall with the national level players. First important thing to do is to begin the project early. As they seek investment from the public by selling their units to them, the people might get restless if the project is not initiated in time. Secondly, the payment plans shall be made in consideration of the customer convenience. Whether it is the construction linked plan or any other, it is better to devise the plan in such a way that it looks justified and reasonable to the customers. Thirdly, the customer expects the builders to be forthright in communication and bring out the true and correct information about the project status and on the deliverables. If the local players have to compete with the bigger players who have better resources at command and good at deliverables, then the project planning and execution has to be meticulous.

So, completing the project on time shall be the ultimate concern. Fourthly, besides the commitment to deliverables it is also important to bring the quality element to the fore. Whether it is the steel and concrete framing or the delicate interior finishing, a penchant for quality will ensure that the customers do not have any hassles in accepting the possession of the flat. Fifthly, even after the project is delivered the work is not over for the developers since they must also provide after-sale service for their project such as the SRS Residency Faridabad, till the time of formation of group housing management committee to look after the society works.

So, with a complete customer focus, it is distinctly possible for local players to create a niche for themselves despite high level of competition in the field from other players. Local players are closer to the investors and, therefore, they are able to sense the requirements of the people in a better way and proceed to develop and sell the project by meeting these requirements.

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